Fill Your Chairs with High-Value Patients
New patient acquisition is the lifeblood of dental practice growth. We build Google Ads campaigns that attract patients searching for implants, Invisalign, cosmetic dentistry, and new patient exams.
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High Competition
Every dentist within 10 miles is bidding on the same keywords, driving up costs and making it harder to stand out in a crowded market.
Low-Value Leads
Generic campaigns attract searches like 'free dental clinic' or 'dental school near me' — people who will never become high-value patients.
Difficult Attribution
Tracking which patients came from ads versus insurance directories or referrals makes it nearly impossible to measure true campaign ROI.
Budget Waste
Targeting generic 'dentist near me' burns through budget on commodity cleanings instead of high-value procedures like implants and cosmetic work.
How Strategic Google Ads Solve These Problems
Procedure-Focused Campaigns
We prioritize implants, Invisalign, and cosmetic dentistry campaigns over commodity cleanings — attracting patients worth 10x more to your practice.
New Patient Campaigns
Special offer ad copy and dedicated landing pages designed specifically to convert first-time patients into long-term practice members.
Full Conversion Tracking
We connect every click to a booked appointment with call tracking, form tracking, and practice management software integration.
Geographic Targeting
We focus your budget on affluent zip codes where patients are actively seeking premium dental services — not bargain hunters.
Dental Google Ads Benchmarks
Avg CPC
$8-$20 general
$30-$60 implants/cosmetic
$30-$60 implants/cosmetic
Cost per click varies by procedure type and competition level
Conv Rate
4-7% industry avg
10-15% our clients
10-15% our clients
Our procedure-specific landing pages convert at 2-3x the industry average
Cost Per Patient
$150-$300 industry avg
$65-$130 our clients
$65-$130 our clients
Lower acquisition costs mean higher margins on every new patient
Patient LTV
$3,000-$10,000+
The lifetime value of a new dental patient makes even expensive clicks profitable
180% Increase in New Patient Value
A dental practice spending $3k/mo was targeting generic keywords and attracting low-value patients. We restructured their campaigns to focus on implants, Invisalign, and cosmetic procedures. The result: new patient value increased 180% while cost per acquisition dropped 35%.
Get Results Like These"PowerFunnels helped us realize dental marketing isn't just about any patient — it's about the RIGHT patients. Our implant inquiries tripled."
Sarah T., Dental Practice Manager
Our Dental Google Ads Services
New Patient Acquisition
Campaigns designed to attract and convert first-time patients searching for a new dentist in your area.
Procedure-Specific Campaigns
Dedicated campaigns for implants, Invisalign, veneers, and cosmetic dentistry to attract high-value patients.
Emergency Dental
Capture urgent searches for dental emergencies with ads that run 24/7 and connect to your on-call team.
Insurance-Focused Ads
Target patients searching for dentists that accept their specific insurance, reducing friction in the booking process.
Remarketing
Re-engage website visitors who didn't book with targeted display and search ads that keep your practice top of mind.
PM Software Integration
Connect Google Ads data to your practice management software so you can track ROI from click to completed treatment.
Frequently Asked Questions
How much do dental Google Ads cost?
Most dental practices invest $2,000-$8,000 per month in Google Ads. The key is focusing budget on high-value procedures like implants and cosmetic work where a single new patient can be worth $5,000-$10,000+ over their lifetime.
Should I target ‘dentist near me’?
Yes, but it shouldn’t be your only strategy. ‘Dentist near me’ captures high-intent searchers, but procedure-specific keywords like ‘dental implants near me’ or ‘Invisalign dentist’ attract patients seeking higher-value treatments.
How do you track new patients from ads?
We use a combination of call tracking, form submission tracking, and integration with your practice management software. This lets us attribute every new patient back to the specific campaign, ad, and keyword that brought them in.
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