Keep Your Techs Busy Year-Round with Google Ads
HVAC companies live and die by call volume. We build Google Ads campaigns that generate emergency repair calls, seasonal maintenance leads, and new install appointments — even in the slow months.
Get Your Free HVAC Ads AuditSound Familiar?
Seasonal Demand Swings
Booked solid in summer, crickets in spring and fall. Your revenue shouldn't depend on the weather forecast.
Sky-High Peak Season CPCs
Everyone bids on the same keywords when temps spike. You end up paying $50+ per click just to stay visible.
Wasted Spend on Junk Searches
HVAC jobs, DIY repair videos, certification programs — irrelevant clicks eat your budget without generating a single call.
No Call Attribution
You know the phone rings, but you can't tell if that lead came from Google Ads, your truck wrap, or a yard sign.
How We Fix HVAC Advertising
Seasonal Campaign Strategies
We ramp budgets and bids ahead of peak demand and shift to maintenance and efficiency campaigns during shoulder seasons — so you stay busy all year.
500+ HVAC Negative Keywords
Our proprietary negative keyword list blocks job seekers, DIY searchers, and certification queries from ever triggering your ads.
Call Tracking Integration
Every call, form, and chat is tracked back to the exact keyword and ad that generated it. No more guessing which campaigns drive revenue.
Geographic Bid Adjustments
We increase bids in your most profitable service areas and reduce them where drive time kills margins. Your ad dollars work hardest where they count.
HVAC Advertising Benchmarks
Avg CPC
$25–$50 emergency
$8–$15 maintenance
$8–$15 maintenance
Industry average
Conversion Rate
5–8% industry avg
12–18% our clients
12–18% our clients
2–3x improvement
Cost Per Lead
$75–$150 industry avg
$28–$55 our clients
$28–$55 our clients
Up to 63% lower
ROAS
3–4x industry avg
5–8x our clients
5–8x our clients
Consistent outperformance
312% Increase in Qualified Leads
An HVAC company spending $5,000/month on Google Ads was stuck with a 2.1x ROAS and high cost per lead. We restructured their campaigns, added 500+ negative keywords, and built dedicated landing pages.
Results: ROAS jumped to 5.8x. Cost per lead dropped 63%. Qualified leads increased 312%.
Get Results Like These"We tried managing our own Google Ads for two years. In the first month with PowerFunnels, our cost per lead dropped by 40%."
— Mike R., HVAC Company Owner
Our HVAC Advertising Services
Emergency Repair Campaigns
Capture high-intent searches like 'AC not working' and 'furnace repair near me' with aggressive bidding and dedicated landing pages.
Seasonal Maintenance Campaigns
Tune-up and maintenance campaigns that fill your schedule during shoulder seasons when emergency calls slow down.
New Installation Campaigns
Target homeowners searching for system replacements, new construction HVAC, and energy-efficient upgrades.
Remarketing
Stay in front of visitors who checked your site but didn't call. Display ads bring them back when they're ready to book.
Google LSA Management
Local Services Ads put you at the very top of search results with Google's Guaranteed badge. We manage both LSAs and traditional search ads.
Landing Page Optimization
Custom landing pages designed to convert HVAC searches into calls. Click-to-call, service areas, licensing, and trust signals built in.
Frequently Asked Questions
How much should an HVAC company spend on Google Ads?
Most HVAC companies see strong results with $3,000–$10,000/month in ad spend. The right budget depends on your service area, competition level, and how aggressively you want to grow. We’ll recommend a starting budget during your free audit.
How quickly will I see results?
Most HVAC clients see increased call volume within the first 2 weeks. By day 30–45, we’ve gathered enough data to optimize your cost per lead significantly. Full campaign maturity typically takes 60–90 days.
Do you manage Local Services Ads for HVAC companies?
Yes. We manage both traditional Google Search Ads and Local Services Ads (LSAs). LSAs appear at the very top of search results and charge per lead instead of per click — making them a powerful complement to your search campaigns.