Be the First Call When Bugs Show Up
When someone finds termites in their wall or ants in their kitchen, they’re not comparison shopping — they’re calling the first company that shows up. We make sure that’s you.
Get Your Free Pest Control Ads AuditSound Familiar?
Seasonal Spikes & Dry Months
Spring and summer overwhelm your team, then fall and winter leave your trucks sitting idle. Your revenue chart looks like a roller coaster.
Competing with Terminix & Orkin
National chains outspend you 100-to-1 on brand and generic keywords, pushing your ads to the bottom of the page where nobody clicks.
Emergency Response Is Everything
When someone has bed bugs or a termite swarm, they call the first company they see. If you’re not in position one, you lose the job to whoever is.
One-Time vs. Ongoing Plans
Most pest companies struggle to market recurring service plans. You keep paying for one-time emergency calls instead of building predictable monthly revenue.
How We Fix Pest Control Advertising
Emergency-First Campaigns
We bid aggressively for top-of-page position on emergency pest searches. When someone finds termites, your ad is the first thing they see.
Pest-Specific Campaigns
Separate campaigns for termites, ants, rodents, mosquitoes, and bed bugs. Different pests mean different urgency levels, ad copy, and landing pages.
Seasonal Pest Activation
We activate campaigns based on regional pest seasons — mosquitoes in summer, rodents in fall, termite swarms in spring — so your budget matches demand.
Service Plan Campaigns
Dedicated campaigns targeting searches for preventive pest control, quarterly treatments, and protection plans — building your recurring revenue base.
Pest Control Advertising Benchmarks
Avg CPC
$12–$30 general
$25–$50 termite/bed bug
$25–$50 termite/bed bug
Industry average
Conversion Rate
6–10% industry avg
14–20% our clients
14–20% our clients
2–3x improvement
Cost Per Lead
$35–$80 industry avg
$15–$35 our clients
$15–$35 our clients
Up to 56% lower
65% Increase in Emergency Calls
A local pest control company was losing emergency calls to Terminix and Orkin. We restructured their campaigns with top-of-page bidding for emergency pest searches and pest-specific landing pages.
Results: 65% increase in emergency calls plus 22 new recurring plan customers in just 90 days.
Get Results Like These“We were spending $2,000/month getting 10 calls. PowerFunnels restructured everything and now we get 30+ calls at the same budget.”
— Pest Control Company Owner
Our Pest Control Advertising Services
Emergency Pest Removal
Pest-specific emergency campaigns for termites, bed bugs, rodents, wasps, and more. Top-of-page bidding to capture urgent searches.
Recurring Plan Marketing
Campaigns targeting homeowners searching for quarterly pest control, preventive treatments, and annual protection plans.
Seasonal Pest Campaigns
Mosquito season, rodent season, termite swarm season — we activate the right campaigns at the right time for your region.
Commercial Pest Control
Target restaurants, hotels, property managers, and warehouses with campaigns focused on commercial pest management contracts.
Remarketing for Plan Upsell
Follow up with one-time service customers and convert them to recurring plans through targeted remarketing campaigns.
Google LSA Management
Local Services Ads put you at the very top with a Google Guaranteed badge. We manage your profile, reviews, and dispute resolution.
Frequently Asked Questions
How do we compete with Terminix and Orkin?
National chains run broad, generic campaigns. We target hyper-local searches, emphasize fast response times and personal service, and use pest-specific landing pages that convert at 2–3x higher rates.
Should I run different campaigns per pest type?
Absolutely. A termite customer has completely different needs, urgency, and budget than someone with an ant problem. Separate campaigns with dedicated landing pages consistently outperform generic ‘pest control’ ads.
How do I market recurring service plans?
We run campaigns targeting searches for preventive pest control, quarterly treatments, and protection plans. Combined with remarketing to one-time service customers, this builds a reliable recurring revenue stream.