Storm Season or Slow Season — Stay Booked
Roofing leads are feast or famine. We build campaigns that keep your crews busy during storm season and generate re-roofing and repair leads the rest of the year.
Get Your Free Roofing Ads AuditSound Familiar?
Extreme Seasonality
Swamped for weeks after every hailstorm, then dead silence during clear weather. Your revenue graph looks like a heart monitor.
Highest CPCs in Home Services
Roof replacement keywords cost $50–$80 per click. One bad day of clicks can burn through your entire weekly budget with nothing to show for it.
Low-Quality Tire Kicker Leads
Homeowners collecting 10 quotes with no intention of hiring you. Your sales team wastes hours on estimates that never close.
Storm Chaser Competition
After every hailstorm, out-of-town contractors flood the market with aggressive ads. Your local reputation gets buried by their ad spend.
How We Fix Roofing Advertising
Storm Response Campaigns
Pre-built campaigns that activate within hours of severe weather alerts in your service area. You're the first roofer homeowners see after the storm passes.
Year-Round Maintenance Campaigns
Roof inspections, gutter cleaning, and maintenance campaigns keep your calendar full during the months between storms.
Pre-Qualifying Ad Copy
Ad copy that filters tire kickers before they click. We highlight your minimum project size, service area, and specialties so only serious prospects reach your landing page.
Income-Based Geographic Targeting
We focus your budget on high-income neighborhoods with aging roofs — the homeowners most likely to need and afford a full replacement.
Roofing Advertising Benchmarks
Avg CPC
$40–$80 replacement
$15–$30 repair
$15–$30 repair
Industry average
Conversion Rate
3–6% industry avg
8–14% our clients
8–14% our clients
2–3x improvement
Cost Per Lead
$120–$250 industry avg
$45–$95 our clients
$45–$95 our clients
Up to 62% lower
Avg Job Value
$8,000–$15,000
per roofing job
per roofing job
High ROI per conversion
40% Lower Cost Per Lead, 25+ Leads Every Month
A roofing company spending $6,000/month on Google Ads was getting inconsistent results — floods of leads after storms, nothing in between. We built storm-activated campaigns and year-round maintenance funnels.
Results: Cost per lead dropped 40%. Steady 25+ qualified leads every month — storm season or not.
Get Results Like These"They built storm response campaigns that activate automatically when severe weather hits. Last hail season, we booked 18 jobs in 10 days from Google Ads."
— David M., Roofing Contractor
Our Roofing Advertising Services
Storm Damage Campaigns
Pre-built campaigns that launch within hours of severe weather. Capture homeowners searching for storm damage repair before your competitors react.
Full Replacement Campaigns
Target homeowners actively searching for roof replacement quotes, new roof cost, and roofing contractors. High-value leads that close at $8,000–$15,000.
Inspection & Maintenance Campaigns
Roof inspection and maintenance campaigns fill your off-season calendar. Turn one-time inspections into replacement referrals when issues are found.
Insurance Restoration Campaigns
Target homeowners navigating insurance claims after storm damage. Position your company as the expert in insurance restoration work.
Remarketing
Roofing decisions take weeks. Stay in front of homeowners who visited your site with display ads that bring them back when they're ready to commit.
Google LSA Management
Local Services Ads with the Google Guaranteed badge build instant trust. We manage your profile, reviews, and dispute resolution.
Frequently Asked Questions
How much should roofers spend on Google Ads?
Most roofing companies invest $3,000–$12,000/month. CPCs are among the highest in home services, but job values of $8,000–$15,000 mean the ROI justifies the spend. We’ll recommend a budget during your free audit.
Can you help during storm season?
Yes — this is where we really shine. We build storm-activated campaigns in advance that launch within hours of severe weather alerts in your area. You’re capturing leads while competitors are still scrambling to set up ads.
How do you handle the off-season?
We shift budget to roof inspections, maintenance campaigns, and remarketing during slower months. This keeps your pipeline steady and catches homeowners who need work done before the next storm season.