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Google Ads Account Scorecard

Score your Google Ads account on 20 critical factors. Check the items that apply, see your score in real time, and find out where you're leaving money on the table.

Account Structure

Campaigns organized by service type or location Ad groups contain 5-15 tightly themed keywords each Separate campaigns for Search, LSA, and Performance Max Budget allocated by campaign priority and performance

Keywords & Targeting

Active negative keyword list with 50+ terms Search terms reviewed weekly (no irrelevant spend) Geographic targeting matches actual service area Ad schedule aligned with business hours and peak demand

Ad Copy & Extensions

At least 3 responsive search ads per ad group Ads include specific numbers (prices, ratings, response times) All ad extensions active (sitelinks, callouts, structured snippets, call, location) Ad copy tested and refreshed within the last 90 days

Conversion Tracking

Phone call tracking active (not just form submissions) All conversion actions verified and firing correctly Conversion values assigned (not all counted as equal) Google Analytics linked and sharing audiences

Optimization & Reporting

Bid strategy matches campaign maturity (manual CPC → tCPA → max conversions) Landing pages load in under 3 seconds on mobile Quality Scores average 7+ across main keywords Regular reporting with CPL, ROAS, and cost-per-customer metrics

Your Account Score

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Scored Below 70?

Most accounts we audit score between 40-60. That means 20-30% of your budget is going to waste every month. A free audit will show you exactly where — with a custom video walkthrough.

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