Privacy Policy

Last Updated: March 2026

PowerFunnels ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website powerfunnels.com or engage our Google Ads management and consulting services. Please read this policy carefully. By accessing or using our services, you agree to the collection and use of information in accordance with this policy.

Information We Collect

Personal Information You Provide

We collect personal information that you voluntarily provide to us when you interact with our website or engage our services. This may include:

  • Name
  • Email address
  • Phone number
  • Company name
  • Any other information you submit through our contact forms, inquiry submissions, or during the course of our business relationship

Information Collected Automatically

When you visit our website, we may automatically collect certain information about your device and usage patterns, including:

  • IP address
  • Browser type and version
  • Operating system
  • Referring URLs
  • Pages viewed on our website
  • Dates and times of visits
  • Time spent on pages

Google Ads Campaign Data

When you engage our Google Ads management and consulting services, we access your Google Ads account data through the Google Ads API. This data may include:

  • Campaign performance data (impressions, clicks, conversions, cost data)
  • Keyword data and search term reports
  • Ad copy and creative assets
  • Budget and bidding information
  • Conversion tracking data
  • Audience and targeting configurations

How We Use Your Information

We use the information we collect for the following purposes:

  • To provide our Google Ads management, optimization, and consulting services as contracted with each client
  • To communicate with you about your account, campaign performance, and our services
  • To generate performance reports, analytics dashboards, and optimization recommendations for your campaigns
  • To improve our website, service offerings, and the overall client experience
  • To respond to your inquiries, support requests, and other communications
  • To send you relevant information about our services, industry updates, and promotional materials (with your consent, where required)
  • To comply with applicable legal obligations, resolve disputes, and enforce our agreements

Google Ads API Data

We access Google Ads campaign data on behalf of our clients through the Google Ads API. This data is used solely to provide campaign management, optimization, and reporting services as authorized by each client. We do not sell, share, or use client Google Ads data for any purpose other than delivering our contracted services.

Our use of the Google Ads API is subject to Google's API Terms of Service. We maintain compliance with all applicable Google Ads API policies, including the Google API Services User Data Policy.

Specifically regarding Google Ads API data:

  • We only access Google Ads data that is necessary to perform the services requested by our clients.
  • We do not use Google Ads data for purposes unrelated to the provision of our services.
  • We do not sell or transfer Google Ads data to third parties, except as necessary to provide our services or as required by law.
  • Client authorization to access Google Ads data may be revoked at any time through Google account settings or by contacting us directly.

Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience, analyze website traffic, and understand how visitors interact with our site.

Types of Cookies We Use

  • Essential Cookies: These cookies are necessary for the website to function properly. They enable basic features such as page navigation and access to secure areas of the site.
  • Analytics Cookies: We use Google Analytics to collect information about how visitors use our website. These cookies help us understand visitor behavior, including pages visited, time spent on each page, and the source of traffic. Google Analytics uses cookies to collect this information anonymously and generate statistical reports.
  • Marketing Cookies: We may use Google Ads remarketing cookies to display relevant advertisements to users who have previously visited our site. These cookies enable us to tailor advertising to your interests based on your browsing history.

Managing Your Cookie Preferences

You can control and manage cookies through your browser settings. Most browsers allow you to refuse or accept cookies, delete existing cookies, and set preferences for certain websites. Please note that disabling certain cookies may affect the functionality of our website. You can also opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.

Third-Party Services

We use the following third-party services in connection with our website and business operations:

  • Google Analytics: We use Google Analytics to monitor and analyze web traffic and usage patterns. Google Analytics collects information through cookies and similar technologies. For more information, please review Google's Privacy Policy.
  • Google Ads: We use Google Ads for advertising and provide Google Ads management services to our clients. Data collected through Google Ads is governed by Google's Privacy Policy.
  • Payment Processors: We use third-party payment processors to handle transactions securely. We do not store your full credit card information on our servers. Payment processing is handled by PCI-compliant service providers with their own privacy policies governing the use of your payment information.

These third-party services have their own privacy policies that govern how they collect and use your data. We encourage you to review the privacy policies of any third-party services you interact with through our website.

Data Retention

We retain personal information for as long as necessary to fulfill the purposes for which it was collected, provide our services, and comply with our legal obligations. Specifically:

  • Contact information and communications are retained for the duration of our business relationship and for a reasonable period thereafter to address any follow-up inquiries or legal requirements.
  • Google Ads campaign data is retained for the duration of the client engagement and for up to 12 months after the termination of services for reference and reporting purposes, after which it is securely deleted.
  • Website analytics data is retained in accordance with our Google Analytics data retention settings.
  • Financial records are retained as required by applicable tax and accounting regulations.

When personal information is no longer needed, we will securely delete or anonymize it in accordance with our data management practices.

Data Sharing

We do not sell your personal information to third parties. We may share your information in the following limited circumstances:

  • Service Providers: We may share information with trusted third-party service providers who assist us in operating our business, such as hosting providers, email services, analytics platforms, and accounting software. These providers are contractually obligated to use your information only for the purposes of providing services to us and to maintain appropriate security measures.
  • Legal Requirements: We may disclose your information if required to do so by law, in response to valid legal process (such as a subpoena, court order, or government request), or to protect the rights, property, or safety of PowerFunnels, our clients, or others.
  • Business Transfers: In the event of a merger, acquisition, reorganization, or sale of all or a portion of our assets, your personal information may be transferred as part of that transaction. We will notify you via email and/or a prominent notice on our website of any change in ownership or use of your personal information.

Your Rights

Depending on your location, you may have certain rights regarding your personal information. These rights may include:

  • Right to Access: You have the right to request a copy of the personal information we hold about you.
  • Right to Correction: You have the right to request that we correct any inaccurate or incomplete personal information.
  • Right to Deletion: You have the right to request the deletion of your personal information, subject to certain legal exceptions.
  • Right to Opt Out: You have the right to opt out of receiving marketing communications from us at any time by clicking the "unsubscribe" link in our emails or by contacting us directly.
  • Right to Data Portability: You have the right to request that we provide your personal information in a structured, commonly used, and machine-readable format.
  • Right to Restrict Processing: You may have the right to request that we restrict the processing of your personal information under certain circumstances.

To exercise any of these rights, please contact us using the information provided in the Contact Us section below. We will respond to your request within the timeframes required by applicable law.

California Residents (CCPA)

If you are a California resident, the California Consumer Privacy Act (CCPA) provides you with additional rights regarding your personal information. This section supplements the information contained in this Privacy Policy and applies solely to residents of the State of California.

Your Rights Under the CCPA

  • Right to Know: You have the right to request that we disclose the categories and specific pieces of personal information we have collected about you, the categories of sources from which the information was collected, the business or commercial purpose for collecting the information, and the categories of third parties with whom we share the information.
  • Right to Delete: You have the right to request the deletion of personal information we have collected from you, subject to certain exceptions permitted by law.
  • Right to Opt-Out of Sale: We do not sell personal information. If this practice changes in the future, we will update this policy and provide you with the ability to opt out.
  • Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA rights. We will not deny you services, charge you different prices, or provide a different level or quality of services because you exercised your rights under the CCPA.

To submit a request under the CCPA, please contact us at hello@powerfunnels.com or call us at 770-971-1556. We may need to verify your identity before processing your request. You may also designate an authorized agent to make a request on your behalf.

European Residents (GDPR)

If you are a resident of the European Economic Area (EEA), the United Kingdom, or Switzerland, the General Data Protection Regulation (GDPR) provides you with specific rights regarding your personal data.

Legal Basis for Processing

We process your personal data on the following legal bases:

  • Contractual Necessity: Processing is necessary for the performance of a contract with you (e.g., to provide our Google Ads management services).
  • Legitimate Interests: Processing is necessary for our legitimate business interests, such as improving our services, marketing, and fraud prevention, provided these interests do not override your fundamental rights and freedoms.
  • Consent: Where required by law, we will obtain your explicit consent before processing your personal data for specific purposes, such as sending marketing communications.
  • Legal Obligation: Processing is necessary to comply with a legal obligation to which we are subject.

International Data Transfers

Your personal data may be transferred to and processed in the United States, where our servers and business operations are located. The United States may not provide the same level of data protection as your home country. When we transfer personal data from the EEA, UK, or Switzerland, we implement appropriate safeguards, such as standard contractual clauses approved by the European Commission, to ensure adequate protection of your data.

Right to Lodge a Complaint

If you believe that we have violated your data protection rights, you have the right to lodge a complaint with your local supervisory authority. A list of EEA supervisory authorities is available at https://edpb.europa.eu/about-edpb/about-edpb/members_en.

Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include encryption of data in transit (SSL/TLS), secure server infrastructure, access controls, and regular security assessments. However, no method of transmission over the Internet or method of electronic storage is 100% secure, and we cannot guarantee absolute security.

Children's Privacy

Our website and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children under 18. If we become aware that we have inadvertently collected personal information from a child under 18, we will take steps to delete that information as soon as possible. If you believe that we may have collected information from a child under 18, please contact us immediately at hello@powerfunnels.com.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. When we make changes, we will revise the "Last Updated" date at the top of this page. If we make material changes, we may also notify you by email or through a prominent notice on our website. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.

Contact Us

If you have questions about this Privacy Policy, our data practices, or would like to exercise any of your rights regarding your personal information, please contact us at:

PowerFunnels

1343 Gresham Road
Marietta, GA 30062

Email: hello@powerfunnels.com

Phone: 770-971-1556