Legal Marketing
Google Ads for law firms where every missed call is a lost case
Every missed call is a lost case. We build and manage Google Ads campaigns tuned to legal demand, seasonality, and buyer intent — so budget goes to booked jobs, not clicks.
Avg. cost per click in Legal
$95
Every wasted click is real money. Our optimization is built to lower it.
High-intent keywords we target
personal injury lawyer
dui attorney
family law attorney
car accident lawyer
The challenge
What makes Legal paid search hard
$95+/click in competitive practice areas
Tire-kickers eating the budget
No attribution to signed cases
How we help
A Google Ads system built for legal
Intent-matched keywords
We bid on the searches that signal a ready-to-book customer — and add negatives to kill the rest.
Call tracking on every lead
Know which campaign produced each call, then double down on what books jobs.
AI monitoring 24/7
Anomalies, budget pacing, and wasted spend flagged before they cost you a week.
Other industries we serve