Drive More Cars Into Your Bays
Auto repair shops need a steady flow of customers, not just breakdowns but maintenance, inspections, and specialty services. We build campaigns that keep every bay full.
Get Your Free Auto Repair Ads AuditSound Familiar?
Chain Store Competition
Midas, Firestone, and Jiffy Lube dominate generic search results with massive budgets. You’re fighting for scraps on page one.
Low-Margin Services Eating Budget
Oil changes and tire rotations barely break even, but they’re consuming your ad budget because those are the most searched services.
Specialty Customers Are Hard to Find
You specialize in European cars, diesel, or transmission work, but your ads attract everyone looking for generic auto repair instead.
No Customer Attribution
Customers walk in and you have no idea whether they found you through Google, a referral, or that flyer you put out six months ago.
How We Fix Auto Repair Advertising
Service-Segmented Campaigns
We prioritize high-margin repairs — transmission, engine, brakes, AC — with separate campaigns so your budget goes where the profit is.
Specialty Vehicle Campaigns
Dedicated campaigns for BMW, Mercedes, diesel, hybrid, and other specialty repairs. These customers pay premium prices and search for specialists.
Local-Only Radius Bidding
We target a tight radius around your shop with bid adjustments for your strongest neighborhoods. No wasted clicks from people 30 miles away.
Call Tracking & Coupon Attribution
Every phone call and coupon redemption is tracked back to the exact keyword and ad. You’ll know exactly which campaigns are filling your bays.
Auto Repair Advertising Benchmarks
Avg CPC
$6–$15 general repair
$15–$30 specialty
$15–$30 specialty
Industry average
Conversion Rate
5–8% industry avg
12–16% our clients
12–16% our clients
2–3x improvement
Cost Per Lead
$30–$70 industry avg
$14–$30 our clients
$14–$30 our clients
Up to 57% lower
45% Increase in High-Margin Jobs
An independent shop was competing head-to-head with three national chains on generic auto repair keywords. We shifted their budget to specialty campaigns for European car repair and transmission work.
Results: 45% increase in high-margin jobs at the same monthly spend. Average ticket value jumped from $280 to $650.
Get Results Like These“PowerFunnels helped us stop wasting money competing with Jiffy Lube on oil changes and start winning customers for the repairs that actually make us money.”
— Independent Auto Repair Shop Owner
Our Auto Repair Advertising Services
General Repair Campaigns
Brake repair, check engine light, steering, suspension, and diagnostic campaigns targeting the repairs that keep your bays profitable.
Specialty Service Campaigns
Transmission, engine rebuild, AC repair, and electrical — the high-ticket services where independent shops have the edge over chains.
Vehicle-Specific Campaigns
European, Japanese, diesel, and hybrid vehicle campaigns. Owners of these vehicles actively search for specialists and pay premium rates.
Seasonal Campaigns
Winter tire changeovers, spring AC checks, summer road trip prep, and fall inspection campaigns timed to when customers are searching.
Emergency Repair Campaigns
Capture high-intent searches like ‘car won’t start,’ ‘check engine light on,’ and ‘auto repair open now’ with top-of-page ads.
Google LSA Management
Local Services Ads with a Google Guaranteed badge put your shop at the absolute top of search results for nearby car owners.
Frequently Asked Questions
How do I compete with national chains?
Don’t compete on oil changes and tire rotations. Win on expertise, trust, and specialty services. Target specific repairs and vehicle types where customers value a specialist over a franchise.
Should I advertise oil changes?
Only as a loss leader with strict budget limits. Oil changes get you in the door, but the real money is in the repairs those customers need once they’re in your shop.
How much should an auto repair shop spend on ads?
Most shops see strong results with $1,500–$4,000/month. Lower CPCs in auto repair compared to other home services mean you can generate strong call volume at a moderate budget.