Google Ads for Home Service Businesses
Whether you’re a general contractor, handyman, cleaning company, or any other home service business — we build campaigns that generate qualified leads from homeowners actively searching for your services.
Get Your Free Home Service Ads AuditSound Familiar?
Hard to Stand Out
Generic ‘handyman near me’ and ‘home repair’ searches attract dozens of competitors. Your ad looks the same as everyone else’s.
Franchise Competition
National franchises and big companies have huge ad budgets. They’re bidding on everything and pushing local businesses down the page.
Multiple Services, Diluted Performance
You offer 10 different services but your ads lump them all together. One campaign trying to do everything does nothing well.
No Way to Measure What Works
You’re spending money on Google Ads, yard signs, and maybe Facebook — but you have no reliable way to know which marketing actually brings paying customers.
How We Fix Home Service Advertising
Service-Specific Campaigns
Separate campaigns for each of your most profitable services. Kitchen remodels get different ads, keywords, and landing pages than gutter cleaning.
Geo-Targeted with Bid Adjustments
We increase bids in high-value neighborhoods where homeowners invest in professional services and reduce bids in areas with lower ROI.
Trust-Building Ad Copy
Ads that highlight your reviews, licensing, insurance, and years of experience. Homeowners need to trust you before they invite you into their home.
Complete Call & Form Tracking
Every phone call, form submission, and chat is tracked back to the exact keyword and ad. You’ll finally know what each marketing dollar brings in.
Home Service Advertising Benchmarks
Avg CPC
$8–$25
Varies by service type
Varies by service type
Industry average
Conversion Rate
5–9% industry avg
11–16% our clients
11–16% our clients
2–3x improvement
Cost Per Lead
$35–$100 industry avg
$15–$45 our clients
$15–$45 our clients
Up to 55% lower
4.2x Average ROAS Across 150+ Campaigns
Across 150+ home service campaigns spanning contractors, handymen, cleaning companies, garage door specialists, painters, and more — we consistently deliver results that outperform industry benchmarks.
Results: 4.2x average ROAS while reducing average cost per lead by 45% from industry benchmarks.
Get Results Like These“As a general contractor, I never knew which marketing was working. PowerFunnels set up tracking for everything and now I know exactly what each Google Ads dollar brings in.”
— General Contractor
Industries We Serve
HVAC
Plumbing
Roofing
Electrical
Dental
Legal
Landscaping
Pest Control
Auto Repair
Plus: General Contractors, Handyman Services, Cleaning Companies, Garage Door, Painting, Flooring, Windows & Doors, Pool Services, Fencing, Concrete, and Tree Services.
Frequently Asked Questions
Do you work with all types of home services?
If homeowners search for it on Google, we can build campaigns for it. From general contractors and handymen to specialized services like pool maintenance and tree removal.
What if I offer multiple services?
We build separate campaigns for each service line. A kitchen remodel campaign needs completely different keywords, ad copy, and landing pages than a bathroom renovation or deck building campaign.
Do you manage Google Local Services Ads?
Yes. We manage both traditional Google Search Ads and Local Services Ads. LSAs put you at the very top of search results with a Google Guaranteed badge, and we handle profile setup, review management, and dispute resolution.